Netflix mission is to become a global entertainment distribution service by focussing on user centred services. All of us love to talk and share about the movies that we have watched and love to get recommendation to watch from friends. Social sharing is something that Netflix has tried to introduce But many users do not wish to share their watch list unlike Spotify. What other features could be introduced to make Netflix private yet socially friendly.
To understand what social features users will be interested and design an interactive and a seamless experience.
- Research(8 hours)
- Synthesis(4 hours)
- Ideation(4 hours)
- Interaction design (16 hours)
- Iteration and Implementation (8 hours)
Goal #1 To understand what users like and dislike about Netflix
Goal #2 To understand if users would be willing to have a co watching experience with friends remotely on Netflix and why?
Goal #2 What kind of social sharing features does competitor websites provide?
Target groups for Surveys
The main target groups were Netflix users aged 25-35.
Spotify and Facebook to understand social sharing features
Research Insights for Adding a social feature on Netflix
Research showed that users were not very much interested in sharing watch list with others
Users were keen on having a co watching experience remotely for Netflix. They wanted to have an experience where they would feel closer even when watching movies miles apart.
Check out the survey analysis here;
Synthesis and Ideation
The main idea was to have a co watching experience where users can feel connected with loved ones even when they are miles apart. The need to have an interactive experience where they are able to share their joy, laughter and other emotions while watching a show on Netflix.
Changing videos Videos could be changed by any user in the group. The chat box gives the details as to who has changed the video. Once the video is selected, it needs to be approved by all to play the video.
Implementation and Iteration
The final prototype was tested using Invision. Users felt it was very easy to add friends and interact with them seamlessly without affecting the main watch space.
Check out the final Invision Prototype here https://invis.io/MDIZ96SW27S or Play the video to get a co-watching experience on Netflix
As many watch netflix using TV, an interactive co-watching might have many constraints. Next steps would include researching and exploring methods to improve co-watching experience in televisions.